About This Project

Challenge

The Tory Burch Foundation boasts a vast network of Fellows, comprising pioneering entrepreneurs from Women Owned, Black Owned, and LGBTQIA+ Owned businesses. However, there was a missing link: a means to directly connect customers with these diverse storefronts.

Solution

We created the Gift Guide, a central hub that directly linked Fellowship products on the Tory Burch Foundation website. Each product page expanded out and provided the bridge for customers to click through and experience each Fellow’s direct website.

Crafting a Strategic UX Framework for Project Success

One of the primary objectives was to utilize existing components from the Tory Burch Foundation site but with a redesigned aesthetic. The strategy was instrumental in establishing the information architecture and streamlining user flows, which informed the wireframing process and guided the creation of the prototype for client review.

• Prototyping, Wireframes, User Experience (UX)

Sleek and streamlined aesthetic

We combined new styles with elements inspired by the main Tory Burch website, including their fonts and lightweight design. This fusion allowed us to bring together the client's vision and our creativity, ultimately putting the spotlight on the Fellows and their unique offerings. Our new modern art direction further elevated the aesthetic, ensuring a visually captivating experience for users.

• Art Direction