About This Project

Challenge

Trex and REI Co-op have a long-standing partnership focused on sustainable innovation. The REI Signature Camp at Bryce Canyon features elevated tent platforms designed to minimize environmental impact from visiting campers. Trex needed a way to share their expanding product line, where fans of the REI Signature Experience could bring it to their backyard.

Solution

To stay in budget for developer hours while still providing an intentional expansion of the project scope, we created a signal webpage within the existing components of the client’s website. We partnered with a content creator, someone who brought enthusiasm and a local understanding to instagram reels. The art direction leaned into the tactile quality of REI’s Signature Experiences, and the human charm of bringing Bryce Canyon to your backyard.

The Hiker's Notebook: A Visual Journey

Analyzing the visuals and tones of both brands led to the concept of the hiker’s notebook. A rustic collage inspired by the adventures painted onto pages of explorers. One that felt handmade and carefully crafted with a sustainable mindset. Typographic maps parallel wood grain. Textures that call to mind breathtaking landscapes.

• Art Direction

Parthership with two companys and one Infulencer

Emily of @oursouthwestnest made the unreal experience of bringing Bryce Canyon to your backyard tangible. She shared her process from inspiration to the final product. Emily’s personal touch in her soft watercolor drawings and experience curating her Trex deck connected customers directly to the vision of building their own backyard sanctuary.

• Parthership

@Southwestnest

A way to give back while building your oasis

The Trex and REI Co-op partnership has recycled over 2.0 million pounds of plastic film since 2020, with each deck built contributing in part to lessening our environmental impact. By highlighting the adventures that leave smaller footprints and bringing that curiosity to your backyard, Trex is leading the way for sustainable innovation at home, and on the trail.

• Final Designs

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