Google Visual Stories
Google Visual Stories
Google Visual Stories
Project
Data-driven storytelling
Role
Visual
UI UX
Motion
Client
Agency
Grow
About This Project
Challenge
Think with Google offers a wealth of marketing knowledge, from overarching strategy tools to deck-ready stats and insights. But with mobile use trending higher than ever and a rising desire for more bite-sized content, marketers needed new ways to take in data and analysis. Google tasked us with innovating the marketing thought leadership space.
Solution
Reimagined thought leadership content, turning raw data and trend reports into visually compelling interactive experiences, pushing the boundaries of data-driven storytelling with dynamic visuals. From award-winning microsites to mobile-first, tappable content translated across 18 languages, we helped marketers process, understand, and retain more information, more quickly.
About This Project
Challenge
Think with Google offers a wealth of marketing knowledge, from overarching strategy tools to deck-ready stats and insights. But with mobile use trending higher than ever and a rising desire for more bite-sized content, marketers needed new ways to take in data and analysis. Google tasked us with innovating the marketing thought leadership space.
Solution
Reimagined thought leadership content, turning raw data and trend reports into visually compelling interactive experiences, pushing the boundaries of data-driven storytelling with dynamic visuals. From award-winning microsites to mobile-first, tappable content translated across 18 languages, we helped marketers process, understand, and retain more information, more quickly.
About This Project
Challenge
Think with Google offers a wealth of marketing knowledge, from overarching strategy tools to deck-ready stats and insights. But with mobile use trending higher than ever and a rising desire for more bite-sized content, marketers needed new ways to take in data and analysis. Google tasked us with innovating the marketing thought leadership space.
Solution
Reimagined thought leadership content, turning raw data and trend reports into visually compelling interactive experiences, pushing the boundaries of data-driven storytelling with dynamic visuals. From award-winning microsites to mobile-first, tappable content translated across 18 languages, we helped marketers process, understand, and retain more information, more quickly.
Prioritizing development of compelling search features.
We developed dynamic search engine results post templates to ensure each story felt unique and conveyed a comprehensive set of marketing insights across search engines. Our layout was meticulously crafted to complement all hero images, prioritizing pixel-perfect craftsmanship and adaptability to meet all of Think with Google’s needs.
Prioritizing development of compelling search features.
We developed dynamic search engine results post templates to ensure each story felt unique and conveyed a comprehensive set of marketing insights across search engines. Our layout was meticulously crafted to complement all hero images, prioritizing pixel-perfect craftsmanship and adaptability to meet all of Think with Google’s needs.
Prioritizing development of compelling search features.
We developed dynamic search engine results post templates to ensure each story felt unique and conveyed a comprehensive set of marketing insights across search engines. Our layout was meticulously crafted to complement all hero images, prioritizing pixel-perfect craftsmanship and adaptability to meet all of Think with Google’s needs.
Year in Search & Global Localization
One of the flagship initiatives of this project was the Year in Search (2021 & 2022). By analyzing billions of Google Search trends, we identified emerging behaviors to help marketers prepare for the upcoming year. To ensure these insights resonated globally, the project underwent extensive localization across 14 global regions, 47 countries, and 7 different languages. This massive effort bridged regional data with local relevance, empowering business owners worldwide to expand their companies through culturally nuanced, data-driven storytelling.
Year in Search & Global Localization
One of the flagship initiatives of this project was the Year in Search (2021 & 2022). By analyzing billions of Google Search trends, we identified emerging behaviors to help marketers prepare for the upcoming year. To ensure these insights resonated globally, the project underwent extensive localization across 14 global regions, 47 countries, and 7 different languages. This massive effort bridged regional data with local relevance, empowering business owners worldwide to expand their companies through culturally nuanced, data-driven storytelling.
Year in Search & Global Localization
One of the flagship initiatives of this project was the Year in Search (2021 & 2022). By analyzing billions of Google Search trends, we identified emerging behaviors to help marketers prepare for the upcoming year. To ensure these insights resonated globally, the project underwent extensive localization across 14 global regions, 47 countries, and 7 different languages. This massive effort bridged regional data with local relevance, empowering business owners worldwide to expand their companies through culturally nuanced, data-driven storytelling.
Highlight: Think with google x Jigsaw
Jigsaw a team within Google that explores threats to open societies, partnered with The Economist Intelligence Unit to examine online harassment. The first story of the merger between Think with Google and Jigsaw discovered the impact of harassment in various communities and focused on how employers can protect their employees from online harassment. The distinct dot patterning represented the ubiquitous shape of a profile picture and the longer oval representative of chat bubbles. The red of Jigsaw’s branding was used to visualize aggressive commenters and messages popping out against the everyday gray user.
Highlight: Think with google x Jigsaw
Jigsaw a team within Google that explores threats to open societies, partnered with The Economist Intelligence Unit to examine online harassment. The first story of the merger between Think with Google and Jigsaw discovered the impact of harassment in various communities and focused on how employers can protect their employees from online harassment. The distinct dot patterning represented the ubiquitous shape of a profile picture and the longer oval representative of chat bubbles. The red of Jigsaw’s branding was used to visualize aggressive commenters and messages popping out against the everyday gray user.
Highlight: Think with google x Jigsaw
Jigsaw a team within Google that explores threats to open societies, partnered with The Economist Intelligence Unit to examine online harassment. The first story of the merger between Think with Google and Jigsaw discovered the impact of harassment in various communities and focused on how employers can protect their employees from online harassment. The distinct dot patterning represented the ubiquitous shape of a profile picture and the longer oval representative of chat bubbles. The red of Jigsaw’s branding was used to visualize aggressive commenters and messages popping out against the everyday gray user.
Feeding marketers' insatiable appetite for insights
We successfully crafted a multitude of visual narratives to satisfy marketers' ever-increasing hunger for insights. These stories achieved an impressive result, boosting on-site engagement by more than four minutes, compared to the typical 2.3-minute average associated with Think with Google.
Feeding marketers' insatiable appetite for insights
We successfully crafted a multitude of visual narratives to satisfy marketers' ever-increasing hunger for insights. These stories achieved an impressive result, boosting on-site engagement by more than four minutes, compared to the typical 2.3-minute average associated with Think with Google.
Feeding marketers' insatiable appetite for insights
We successfully crafted a multitude of visual narratives to satisfy marketers' ever-increasing hunger for insights. These stories achieved an impressive result, boosting on-site engagement by more than four minutes, compared to the typical 2.3-minute average associated with Think with Google.
Behind the Scenes
THE CREW
Creative Director
Marcus White
Sr. Art Director
Daniela Chavez
Motion Designer
Wes Cathon
Copywriter
Aidan Molloy
Producer
Claudia Rosario
Behind the Scenes
THE CREW
Creative Director
Marcus White
Sr. Art Director
Daniela Chavez
Motion Designer
Wes Cathon
Copywriter
Aidan Molloy
Producer
Claudia Rosario
Behind the Scenes
THE CREW
Creative Director
Marcus White
Sr. Art Director
Daniela Chavez
Motion Designer
Wes Cathon
Copywriter
Aidan Molloy
Producer
Claudia Rosario
Ready To Work?
Ready To Work?
Ready To Work?