Google: Visual Stories

TYPE

Product

ROLE

VisuaL DESIGNER
UI Designer
Visual Story hero

About This Project

Challenge

Think with Google offers a wealth of marketing knowledge, from overarching strategy tools to deck-ready stats and insights. But with mobile use trending higher than ever and a rising desire for more bite-sized content, marketers needed new ways to take in data and analysis. Google tasked us with innovating the marketing thought leadership space.

Solution

Reimagined thought leadership content, turning raw data and trend reports into visually compelling interactive experiences, pushing the boundaries of data-driven storytelling with dynamic visuals. From award-winning microsites to mobile-first, tappable content translated across 18 languages, we helped marketers process, understand, and retain more information, more quickly.

Prioritizing development of compelling search features.

We developed dynamic search engine results post templates to ensure each story felt unique and conveyed a comprehensive set of marketing insights across search engines. Our layout was meticulously crafted to complement all hero images, prioritizing pixel-perfect craftsmanship and adaptability to meet all of Think with Google’s needs.

• Dynamic Search Engine Results Post
serp image Search Engine Results Post 1Search Engine Results Post 3Search Engine Results Post 2Think With Google Logo

Year In Search 2021 & 2022

One of the flag ship visual stories is Year in Search. This annual story is talks about what was search for that year and how Marketers can learn from up coming trends. We analyzed billions of Google Search trends to identify emerging needs and behaviors, and to help U.S. marketers prepare for 2023.

• Visual Story
YIS-21Year In Search 2021 gif
YIS-hero
yis-22-motion YIS-2022

two years connecting over 14 Global Regions

Year In Search underwent localization in seven languages and extended its reach to 47 countries, assisting marketers and business owners in expanding their companies.

• Localization
YIS-Localization

Highlight: Think with google x Jigsaw

Jigsaw a team within Google that explores threats to open societies, partnered with The Economist Intelligence Unit to examine online harassment. The first story of the merger between Think with Google and Jigsaw discovered the impact of harassment in various communities and focused on how employers can protect their employees from online
harassment.

The distinct dot patterning represented the ubiquitous shape of a profile picture and the longer oval representative of chat bubbles. The red of Jigsaw’s branding was used to visualize aggressive commenters and messages popping out against the everyday gray user.

• Visual Story
View Story
VS: Jigsaw gif
Jigsaw-hero
Jigsaw-image 2VS Jigsaw gif

Feeding marketers' insatiable appetite for insights

We successfully crafted a multitude of visual narratives to satisfy marketers' ever-increasing hunger for insights. These stories achieved an impressive result, boosting on-site engagement by more than four minutes, compared to the typical 2.3-minute average associated with Think with Google.

• Results

Credits

Creative Director
Marcus White
Senior Art Director
Daniela Chavez
Motion Designer
Wes Cathon
Copywriter
Aidan Molloy
Producer
Claudia Rosario
Developers
Grow Dev Team