Degreed
Degreed
Degreed
About This Project
Challenge
Degreed struggled helping users navigate to their product addressing critical learning needs and user cases effectively on the site. Responding to frequent customer requests for pricing and brand kit items. Degreed was also trying to create a community hub with video, editorial content, discussion forums, and events, demonstrating their commitment to building an engaging learning environment.
Solution
A brand refresh and dot com for the pioneers of the skills era, we worked closely with their leadership team to build a modern digital-first brand system that reflects its radical ambitions towards education.
About This Project
Challenge
Degreed struggled helping users navigate to their product addressing critical learning needs and user cases effectively on the site. Responding to frequent customer requests for pricing and brand kit items. Degreed was also trying to create a community hub with video, editorial content, discussion forums, and events, demonstrating their commitment to building an engaging learning environment.
Solution
A brand refresh and dot com for the pioneers of the skills era, we worked closely with their leadership team to build a modern digital-first brand system that reflects its radical ambitions towards education.
About This Project
Challenge
Degreed struggled helping users navigate to their product addressing critical learning needs and user cases effectively on the site. Responding to frequent customer requests for pricing and brand kit items. Degreed was also trying to create a community hub with video, editorial content, discussion forums, and events, demonstrating their commitment to building an engaging learning environment.
Solution
A brand refresh and dot com for the pioneers of the skills era, we worked closely with their leadership team to build a modern digital-first brand system that reflects its radical ambitions towards education.
Design Systems for a Modern Digital Brand
Collaborating with the internal creative team at degreed we expanded their identity to build a modern, digital-first brand system that reflects its ambitious approach to education. Stepping away from their startup roots, the new identity needed to reflect Degreed's position as the now decade-long industry leader. It also needed to connect with learners across over 40 countries and languages.
Design Systems for a Modern Digital Brand
Collaborating with the internal creative team at degreed we expanded their identity to build a modern, digital-first brand system that reflects its ambitious approach to education. Stepping away from their startup roots, the new identity needed to reflect Degreed's position as the now decade-long industry leader. It also needed to connect with learners across over 40 countries and languages.
Design Systems for a Modern Digital Brand
Collaborating with the internal creative team at degreed we expanded their identity to build a modern, digital-first brand system that reflects its ambitious approach to education. Stepping away from their startup roots, the new identity needed to reflect Degreed's position as the now decade-long industry leader. It also needed to connect with learners across over 40 countries and languages.
Transforming Degreed Art direction into a web-based platform
Dynamic collage treatments honor the dynamic and unique collection of skills and experiences each individual carries with them. We contrasted this with geometric designs used to communicate the process and structure needed to impact lifelong learning. Motion brought attention to the most impactful brand moments within the copy and helped illustrate the infinite cycle of skilling
Transforming Degreed Art direction into a web-based platform
Dynamic collage treatments honor the dynamic and unique collection of skills and experiences each individual carries with them. We contrasted this with geometric designs used to communicate the process and structure needed to impact lifelong learning. Motion brought attention to the most impactful brand moments within the copy and helped illustrate the infinite cycle of skilling
Transforming Degreed Art direction into a web-based platform
Dynamic collage treatments honor the dynamic and unique collection of skills and experiences each individual carries with them. We contrasted this with geometric designs used to communicate the process and structure needed to impact lifelong learning. Motion brought attention to the most impactful brand moments within the copy and helped illustrate the infinite cycle of skilling
Behind the Scenes
THE CREW
Executive CD
Eric Lohman
Creative Director
Marcus White
Sr. Designer
Matthew Kuntz
Copywriter
Aidan Molloy
Producer
Sonya Parker
Developers
Grow Dev Team
Behind the Scenes
THE CREW
Executive CD
Eric Lohman
Creative Director
Marcus White
Sr. Designer
Matthew Kuntz
Copywriter
Aidan Molloy
Producer
Sonya Parker
Developers
Grow Dev Team
Behind the Scenes
THE CREW
Executive CD
Eric Lohman
Creative Director
Marcus White
Sr. Designer
Matthew Kuntz
Copywriter
Aidan Molloy
Producer
Sonya Parker
Developers
Grow Dev Team
Ready To Work?
Ready To Work?
Ready To Work?