About This Project

Challenge

Degreed struggled helping users navigate to their product addressing critical learning needs and user cases effectively on the site. Responding to frequent customer requests for pricing and brand kit items. Degreed was also trying to create a community hub with video, editorial content, discussion forums, and events, demonstrating their commitment to building an engaging learning environment.

Solution

A brand refresh and dot com for the pioneers of the skills era We worked closely with their leadership team to build a modern digital-first brand system that reflects its radical ambitions towards education.

Design system for mondern digital brand

Collaborating with the internal creative team at degreed we expanded their identity to build a modern, digital-first brand system that reflects its radical ambitions towards education. Stepping away from their startup roots, the new identity needed to reflect Degreed's position as the now decade-long industry leader. It also needed to connect with learners across over 40 countries and languages.

• User Interface

Transforming Degreed Art direction into a web-based platform

Dynamic collage treatments honor the dynamic and unique collection of skills and experiences each individual carries with them. We contrasted this with geometric designs used to communicate the process and structure needed to impact lifelong learning. Motion brought attention to the most impactful brand moments within the copy and helped illustrate the infinite cycle of skilling

• Final Designs

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